You may not
need a new
website.
Your existing one might only need a few changes: clearer wording, simpler navigation, a less cluttered layout, or better SEO.
We take a fresh look at your site and change only what’s worth it.
1The white header and bold text compete with the best thing on the page: the photo of the course.
2A generic headline that could apply to any club.
3The club’s analytics show most visitors are members, yet the main button asks them to join.
1The header is now transparent and the text is lighter, giving the photo more weight.
2Unusual details, like the high elevation, are more interesting to golfers than stock phrases.
3Members now come first: quick access to bookings and club news.
3Members now come first: quick access to bookings.
Everything, in context.
When something doesn’t work, the problem often isn’t the thing itself. It’s what’s around it. A clear point of view gets lost on a crowded page. A fair price seems high when you don’t know what it buys you. A good offer falls flat when it doesn’t match the one in the ad.
To figure out what needs attention, we look at everything, in context:
- WordsWhat you say, and how you say it.
- DesignLayout, type, colour, space, and imagery.
- FunctionalityHow the site works, including speed and security.
- The way inHow people find you, including ads, search, and your Google listing.
1All caps and bright blue buttons are more at home on a tech or e-commerce site.
2Small, pale text makes their strongest promises difficult to read.
1A classic typeface and muted palette match the firm’s measured approach.
2Set larger and clearer, the two promises now get the attention they deserve.
No house style.
A bank, an artist, and a golf club have different priorities. Making sales might matter, but so might earning trust, challenging expectations, or creating a sense of community.
We find out what matters to you and let that guide our recommendations.
1Buzzwords that say little about what Halyard does.
2Someone whose email is down doesn’t want to dig for a response time.
3A stock illustration of the kind found on many IT sites.
1Buzzwords that say little about what Halyard does.
2A stock illustration of the kind found on many IT sites.
3Someone whose email is down doesn’t want to dig for a response time.
1Now someone with an IT problem can see at once they’re in the right place.
2A look of their own, and a status card that shows their service at work.
3Their response time and monthly terms now can’t be missed.
2Their response time and monthly terms now can’t be missed.
3A look of their own, and a status card that shows their service at work.
A consistent identity.
Good decisions shouldn’t be made twice. We document every font, colour, and key design choice in a simple style guide, which we hand over at the end of the project. It keeps future changes to your site consistent.
You can also use it to create templates for ads, newsletters, proposals, invoices, and other documents, so everything feels like it comes from the same business. We can do this for you and also look after your site.
1A word processor’s default styles.
2Heavy grid lines and left-aligned amounts make the fees hard to compare.
1The same typefaces, colours, and spacing as their website.
2Thin lines and amounts lined up on the right improve readability.
How it works.
- Send us your site. Give us a link below and tell us what’s important to you.
- We’ll have a look. We’ll reply within one working day with our initial thoughts and one or two examples of what we’d change. They’re yours to use, whether or not you hire us.
- You decide. If you’d like to proceed, we’ll prepare the suggested changes for your approval before making them.
Any questions?
Email us at hello@quayseven.com or look at our answers to the most common ones.
Thank you. We’ll look over your message and reply within one working day. There’s nothing else you need to do in the meantime.